This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for stude ...
This course will cover all the aspects of product design and system engineering from learning relevant methods to the actual implementation in a hands-on practice of product development. ...
Why are some firms more successful than others? This is the fundamental question of strategy. The course aims to familiarize the student with the most important themes relevant for corporate strategy. We will take the a top management perspective to better ...
In this course, students practice designing digital business services. The students learn to apply the principles of technical sales while developing their own projects. Through this process, students gain insight into the co-creation of relationships betw ...