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Related lectures (32)

Customer Marketing Strategies Log in to Mediaspace to watch this video

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Marketing & Market Entry Strategy Log in to Mediaspace to watch this video

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Technology Innovation and Industry Evolution Log in to Mediaspace to watch this video

Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.

Healthy and Sustainable Kitchen Solutions Log in to Mediaspace to watch this video

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Self-Shaving App: Design and Business Model Canvas Log in to Mediaspace to watch this video

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Market Entry Strategies Log in to Mediaspace to watch this video

Explores market entry strategies, challenges, technology adoption, and growth hacking.

Strategic Marketing and Market Dynamics Log in to Mediaspace to watch this video

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Marketing & market entry strategy: Part I Log in to Mediaspace to watch this video

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Strategic Marketing & Technology Commercialization Log in to Mediaspace to watch this video

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Marketing Mix: Strategies & Examples Log in to Mediaspace to watch this video

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.

Marketing Strategy Essentials Log in to Mediaspace to watch this video

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

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