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Related lectures (32)

Marketing & Sales Strategy: Fundamentals and Implementation MOOC: New Space Economy

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.

Understanding Customers & Competition MOOC: Launching New Ventures

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Manipulating Opinions: Influence and Privacy

Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

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Entrepreneurial Marketing: Value Proposition MOOC: Launching New Ventures

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Marketing Communication: Strategies and Challenges Log in to Mediaspace to watch this video

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Tactical Marketing: Execution Log in to Mediaspace to watch this video

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Go to Market Strategy Log in to Mediaspace to watch this video

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing Plan: Strategy, Implementation, and Ethics Log in to Mediaspace to watch this video

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

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