Cible (marketing)A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Domestic roof constructionDomestic roof construction is the framing and roof covering which is found on most detached houses in cold and temperate climates. Such roofs are built with mostly timber, take a number of different shapes, and are covered with a variety of materials. Modern timber roofs are mostly framed with pairs of common rafters or prefabricated wooden trusses fastened together with truss connector plates. Timber framed and historic buildings may be framed with principal rafters or timber roof trusses.
Academic publishingAcademic publishing is the subfield of publishing which distributes academic research and scholarship. Most academic work is published in academic journal articles, books or theses. The part of academic written output that is not formally published but merely printed up or posted on the Internet is often called "grey literature". Most scientific and scholarly journals, and many academic and scholarly books, though not all, are based on some form of peer review or editorial refereeing to qualify texts for publication.
Prise de décision collectiveLa prise de décision collective (en anglais, collaborative decision making ou CDM) est une situation où des individus sont rassemblés en un groupe pour résoudre des problèmes. Selon l'idée de synergie, les décisions prises collectivement ont tendance à être plus efficaces que les décisions prises individuellement. Cependant, il existe des situations dans lesquelles les décisions prises en groupe aboutissent à un mauvais jugement. En psychologie sociale, la prise de décision collective peut être définie comme .
Environmentally friendlyEnvironment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment. Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as ecolabels. Their overuse can be referred to as greenwashing.
Méthode du consensusDans le monde politique et technique et dans les groupes, tout ou partie des acteurs ont souvent besoin d'appuyer leurs choix et décisions stratégiques sur des « preuves » rationnelles et scientifiques. Or ils sont souvent confrontés à des incertitudes. Pour réduire cette incertitude diverses méthodes ont été au cours du élaborées et affinées, dont les conférences de consensus qui aboutissent parfois à des résultats provisoires mais plus ou moins relativement consensuels. C'est un des moyens de résolution non violente de conflits.
Domain-specific modelingDomain-specific modeling (DSM) is a software engineering methodology for designing and developing systems, such as computer software. It involves systematic use of a domain-specific language to represent the various facets of a system. Domain-specific modeling languages tend to support higher-level abstractions than general-purpose modeling languages, so they require less effort and fewer low-level details to specify a given system.
Révolution industrielleLa révolution industrielle est le processus historique du qui fait basculer une société à dominante agraire et artisanale vers une société commerciale et industrielle. Ainsi, cette transformation, tirée par le boom ferroviaire des années 1840, affecte profondément l'agriculture, l'économie, le droit, la politique, la société et l'environnement. L'idée se fait jour sous la plume de l'économiste français Adolphe Blanqui dans son Essai sur les progrès de la civilisation industrielle de 1828, dans son Histoire de l'économie politique de 1837 et dans son Cours d'économie industrielle de 1838.
Langage dédiéUn langage dédié (en anglais, domain-specific language ou DSL) est un langage de programmation dont les spécifications sont conçues pour répondre aux contraintes d’un domaine d'application précis. Il s'oppose conceptuellement aux langages de programmation classiques (ou généralistes) comme Java ou C, qui tendent à traiter un ensemble de domaines. Néanmoins, aucun consensus ne définit précisément ce qu'est un langage dédié. Ce manque de définition précise sur la nature d'un langage dédié rend délicate la tâche d'établir un historique clair sur l'origine du concept.
Segmenting-targeting-positioningIn marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business.
Decision-making softwareDecision-making software (DM software) is software for computer applications that help individuals and organisations make choices and take decisions, typically by ranking, prioritizing or choosing from a number of options. An early example of DM software was described in 1973. Before the advent of the World Wide Web, most DM software was spreadsheet-based, with the first web-based DM software appearing in the mid-1990s. Nowadays, many DM software products (mostly web-based) are available – e.g.
Sustainable designEnvironmentally sustainable design (also called environmentally conscious design, eco-design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of ecological sustainability and also aimed at improving the health and comfort of occupants in a building. Sustainable design seeks to reduce negative impacts on the environment, the health and well-being of building occupants, thereby improving building performance.
