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Concept

Marketing international

Publications associées (4)

Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition

Thomas Alois Weber

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...

2019

Profit Optimization for Wireless Video Broadcasting Systems Based on Polymatroidal Analysis

Pascal Frossard

This study addresses the problem of profit maximization between wireless service providers (WSPs) and content providers (CPs) in wireless broadcasting systems, while simultaneously providing high quality of experience for end-users (EUs). We first study th ...

2015

A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity

We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...

Taylor & Francis2011

Strategic adaptation in global logistics partnerships : an integrated approach

Rémi Founou-Tchuigoua

In modern supply chains, specialized companies called third party logistics providers1 (TPLs) realize a growing part of the logistics and supply chain functions. In parallel to this evolution, traditional manufacturers have raised their willingness and rea ...

EPFL2004