Time stretching is the process of changing the speed or duration of an audio signal without affecting its pitch. Pitch scaling is the opposite: the process of changing the pitch without affecting the speed. Pitch shift is pitch scaling implemented in an effects unit and intended for live performance. Pitch control is a simpler process which affects pitch and speed simultaneously by slowing down or speeding up a recording. These processes are often used to match the pitches and tempos of two pre-recorded clips for mixing when the clips cannot be reperformed or resampled. Time stretching is often used to adjust radio commercials and the audio of television advertisements to fit exactly into the 30 or 60 seconds available. It can be used to conform longer material to a designated time slot, such as a 1-hour broadcast. The simplest way to change the duration or pitch of an audio recording is to change the playback speed. For a digital audio recording, this can be accomplished through sample rate conversion. When using this method, the frequencies in the recording are always scaled at the same ratio as the speed, transposing its perceived pitch up or down in the process. Slowing down the recording to increase duration also lowers the pitch, while speeding it up for a shorter duration respectively raises the pitch, creating the so-called Chipmunk effect. When resampling audio to a notably lower pitch, it may be preferred that the source audio is of a higher sample rate, as slowing down the playback rate will reproduce an audio signal of a lower resolution, and therefore reduce the perceived clarity of the sound. On the contrary, when resampling audio to a notably higher pitch, it may be preferred to incorporate an interpolation filter, as frequencies that surpass the Nyquist frequency (determined by the sampling rate of the audio reproduction software or device) will create usually undesired sound distortions, a phenomenon that is also known as aliasing.