Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Concept

Marketing mix

Publications associées (4)

Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition

Thomas Alois Weber

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...

2019

Profit Optimization for Wireless Video Broadcasting Systems Based on Polymatroidal Analysis

Pascal Frossard

This study addresses the problem of profit maximization between wireless service providers (WSPs) and content providers (CPs) in wireless broadcasting systems, while simultaneously providing high quality of experience for end-users (EUs). We first study th ...

2015

The "Policy Mix' for Sustainable Urban Transition: The city district of Hammarby Sjostad in Stockholm

Eghbal Arian Mahzouni

This paper analyses the policy mix for urban transition by drawing on insights from studies in institutions and path dependence. It sheds new light on the role of institutions and actors in creating a policy mix for sustainable city districts, which has no ...

Wiley Periodicals, Inc2015

Hire Me: Computational inference of hirability in employment interviews based on nonverbal behavior

Daniel Gatica-Perez, Laurent Son Nguyen

Understanding the basis on which recruiters form hirability impressions for a job applicant is a key issue in organizational psychology and can be addressed as a social computing problem. We approach the problem from a face-to-face, nonverbal perspective w ...

2014