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Concept

Marketing par médias sociaux

Publications associées (26)

Instruction, Student Engagement and Learning Outcomes: A Case Study Using Anonymous Social Media in a Face-to-face Classroom

Denis Gillet, Maria Jesus Rodriguez Triana, Adrian Christian Holzer

With the wide availability of mobile devices and the growing interest in social media, numerous applications have emerged to support student engagement in the classroom. There is conflicting evidence, however, on whether the engagement benefits of such app ...

2020

Reports of the Workshops Held at the 2020 International Association for the Advancement of Artificial Intelligence Conference on Web and Social Media

Jérémie Rappaz, Panagiotis Smeros

The workshop program of the Association for the Advancement of Artificial Intelligence's Fourteenth International Conference on Web and Social Media was held June 8 to 20, 2020. The conference venue, which had originally been Atlanta, Georgia, USA, had to ...

AMER ASSOC ARTIFICIAL INTELL2020

Crowdbreaks: Tracking Health Trends Using Public Social Media Data and Crowdsourcing

Marcel Salathé, Martin Guillermo Mueller

In the past decade, tracking health trends using social media data has shown great promise, due to a powerful combination of massive adoption of social media around the world, and increasingly potent hardware and software that enables us to work with these ...

2019

Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition

Thomas Alois Weber

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...

2019

Graph-based Rumour Detection for Social Media

Thành Tâm Nguyên

Social platforms became a major source of rumours. While rumours can have severe real-world implications, their detection is notoriously hard: Content on social platforms is short and lacks semantics; it spreads quickly through a dynamically evolving netwo ...

2019

SciLens: Evaluating the Quality of Scientific News Articles Using Social Media and Scientific Literature Indicators

Karl Aberer, Panagiotis Smeros

This paper describes, develops, and validates SciLens, a method to evaluate the quality of scientific news articles. The starting point for our work are structured methodologies that define a series of quality aspects for manually evaluating news. Based on ...

ASSOC COMPUTING MACHINERY2019