Startup

Kido Dynamics (fka Sthar)

Description

Kido Dynamics, formerly known as Sthar, is a data intelligence company specializing in geolocalized data processing techniques for marketing applications. Founded in 2018, Kido Dynamics leverages Social Physics to analyze anonymized telco data and provide actionable foot and road traffic mobility insights. By visualizing people's flow between areas, decoding mobility patterns, and offering detailed stays and visits insights, Kido Dynamics enables businesses to make data-driven decisions and optimize their revenue. The company's expertise lies in turning massive telco metadata into precise and reliable insights, ensuring GDPR compliance and prioritizing data security.

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Description

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Categories (1)

Product promotion

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.

Related concepts (15)

Marketing management

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.

Mobile marketing

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.

Direct marketing

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses.

Marketing research

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process.

Information security

Information security, sometimes shortened to InfoSec, is the practice of protecting information by mitigating information risks. It is part of information risk management. It typically involves preventing or reducing the probability of unauthorized or inappropriate access to data or the unlawful use, disclosure, disruption, deletion, corruption, modification, inspection, recording, or devaluation of information. It also involves actions intended to reduce the adverse impacts of such incidents.

Related people (1)

Serge Vaudenay

Serge Vaudenay entered at the Ecole Normale Supérieure in 1989 with a major in mathematics. He earned his agrégation (secondary teaching degree) in mathematics in 1992, then a PhD in Computer Science at the University of Paris 7 - Denis Diderot in 1995. He subsequently became a senior research fellow at the CNRS, prior to being granted his habilitation à diriger des recherches (a postdoctoral degree authorizing the recipient to supervise doctoral students). In 1999, he was appointed as a Professor at the EPFL, where he created the Security and Cryptography Laboratory.

Related publications (18)