Publication

Securing Online Advertising

Jean-Pierre Hubaux
2008
Reports

Abstract

Online advertisement is a major source of revenues in the Internet. In this paper, we identify a number of vulnerabilities of current ad serving systems. We describe how an adversary can exploit these vulnerabilities to divert part of the ad revenue stream for its own benefit. We propose a scalable, secure ad serving scheme to fix this problem. We also explain why the deployment of this solution would benefit the Web browsing security in general.

Official source

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Jean-Pierre Hubaux
2008
Reports

Abstract

Official source

Related concepts (19)

Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Web browser

A web browser is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people have used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%.

Browser security

Browser security is the application of Internet security to web browsers in order to protect networked data and computer systems from breaches of privacy or malware. Security exploits of browsers often use JavaScript, sometimes with cross-site scripting (XSS) with a secondary payload using Adobe Flash. Security exploits can also take advantage of vulnerabilities (security holes) that are commonly exploited in all browsers (including Mozilla Firefox, Google Chrome, Opera, Microsoft Internet Explorer, and Safari).