Publication

The effects of mutual location-awareness on group coordination

Related concepts (22)

Field experiments are experiments carried out outside of laboratory settings. They randomly assign subjects (or other sampling units) to either treatment or control groups to test claims of causal relationships. Random assignment helps establish the comparability of the treatment and control group so that any differences between them that emerge after the treatment has been administered plausibly reflect the influence of the treatment rather than pre-existing differences between the groups.

Locative media

Locative media or location-based media (LBM) is a virtual medium of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers. Location-based media delivers multimedia and other content directly to the user of a mobile device dependent upon their location. Location information determined by means such as mobile phone tracking and other emerging real-time locating system technologies like Wi-Fi or RFID can be used to customize media content presented on the device.