Social media marketingSocial media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Role-based access controlIn computer systems security, role-based access control (RBAC) or role-based security is an approach to restricting system access to authorized users, and to implementing mandatory access control (MAC) or discretionary access control (DAC). Role-based access control is a policy-neutral access control mechanism defined around roles and privileges. The components of RBAC such as role-permissions, user-role and role-role relationships make it simple to perform user assignments.
Privacy settingsPrivacy settings are "the part of a social networking website, internet browser, piece of software, etc. that allows you to control who sees information about you". With the growing prevalence of social networking services, opportunities for privacy exposures also grow. Privacy settings allow a person to control what information is shared on these platforms. Many social networking services (SNS) such as Facebook, have default privacy settings that leave users more prone to sharing personal information.
