Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
Agent-based modelAn agent-based model (ABM) is a computational model for simulating the actions and interactions of autonomous agents (both individual or collective entities such as organizations or groups) in order to understand the behavior of a system and what governs its outcomes. It combines elements of game theory, complex systems, emergence, computational sociology, multi-agent systems, and evolutionary programming. Monte Carlo methods are used to understand the stochasticity of these models.
Cirrus cloudCirrus (cloud classification symbol: Ci) is a genus of high cloud made of ice crystals. Cirrus clouds typically appear delicate and wispy with white strands. Cirrus are usually formed when warm, dry air rises, causing water vapor deposition onto rocky or metallic dust particles at high altitudes. Globally, they form anywhere between above sea level, with the higher elevations usually in the tropics and the lower elevations in more polar regions.
Noctilucent cloudNoctilucent clouds, or night shining clouds, are tenuous cloud-like phenomena in the upper atmosphere of Earth. When viewed from space, they are called polar mesospheric clouds (PMCs), detectable as a diffuse scattering layer of water ice crystals near the summer polar mesopause. They consist of ice crystals and from the ground are only visible during astronomical twilight. Noctilucent roughly means "night shining" in Latin. They are most often observed during the summer months from latitudes between ±50° and ±70°.
PerformanceA performance is an act of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. In the work place, job performance is the hypothesized conception or requirements of a role. There are two types of job performances: contextual and task. Task performance is dependent on cognitive ability, while contextual performance is dependent on personality.
Cloud seedingCloud seeding is a type of weather modification that aims to change the amount or type of precipitation that falls from clouds by dispersing substances into the air that serve as cloud condensation or ice nuclei, which alter the microphysical processes within the cloud. Its effectiveness is debated; some studies have suggested that it is "difficult to show clearly that cloud seeding has a very large effect." The usual objective is to increase precipitation (rain or snow), either for its own sake or to prevent precipitation from occurring in days afterward.
Cloud feedbackCloud feedback is the coupling between cloudiness and surface air temperature where a surface air temperature change leads to a change in clouds, which could then amplify or diminish the initial temperature perturbation. Cloud feedbacks can affect the magnitude of internally generated climate variability or they can affect the magnitude of climate change resulting from external radiative forcings. Global warming is expected to change the distribution and type of clouds.
Algorithmic mechanism designAlgorithmic mechanism design (AMD) lies at the intersection of economic game theory, optimization, and computer science. The prototypical problem in mechanism design is to design a system for multiple self-interested participants, such that the participants' self-interested actions at equilibrium lead to good system performance. Typical objectives studied include revenue maximization and social welfare maximization. Algorithmic mechanism design differs from classical economic mechanism design in several respects.
Google Cloud PlatformGoogle Cloud Platform (GCP), offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, Google Drive, and YouTube. Alongside a set of management tools, it provides a series of modular cloud services including computing, data storage, data analytics and machine learning. Registration requires a credit card or bank account details.
VirtualizationIn computing, virtualization or virtualisation (sometimes abbreviated v12n, a numeronym) is the act of creating a virtual (rather than actual) version of something at the same abstraction level, including virtual computer hardware platforms, storage devices, and computer network resources. Virtualization began in the 1960s, as a method of logically dividing the system resources provided by mainframe computers between different applications. An early and successful example is IBM CP/CMS.
Molecular cloudA molecular cloud, sometimes called a stellar nursery (if star formation is occurring within), is a type of interstellar cloud, the density and size of which permit absorption nebulae, the formation of molecules (most commonly molecular hydrogen, H2), and the formation of H II regions. This is in contrast to other areas of the interstellar medium that contain predominantly ionized gas. Molecular hydrogen is difficult to detect by infrared and radio observations, so the molecule most often used to determine the presence of H2 is carbon monoxide (CO).
Strategic managementIn the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
