Publication

Personalized navigation of heterogeneous product spaces using SmartClient

Boi Faltings, Pearl Pu Faltings
2002
Conference Papers

Abstract

Personalization in e-commerce has so far been server-centric, requiring users to create a separate individual profile on each server that they like to access. As product information is increasingly coming from multiple and heterogeneous sources, the number of profiles becomes unmanageably large. We present SmartClient, a technology based on constraint programming where a thin but intelligent client provides personalized information access for its user. As the process can run on the user's side, it allows much stronger filtering and visualization support with a wider range of personalization options than existing tools. It also eliminates the need to personalize many sites individually with different parameters, and supports product configuration and integration of different information sources in the same framework. We illustrate the technology using an application in travel e-commerce, which is currently under commercial deployment.

Official source

https://infoscience.epfl.ch/entities/publication/c80684a0-5eea-442b-92fc-5769fcc98249

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Boi Faltings, Pearl Pu Faltings
2002
Conference Papers

Abstract

Official source

https://infoscience.epfl.ch/entities/publication/c80684a0-5eea-442b-92fc-5769fcc98249

About this result

Related concepts (32)

Personalized marketing

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.

E-commerce

E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.

End user

In product development, an end user (sometimes end-user) is a person who ultimately uses or is intended to ultimately use a product. The end user stands in contrast to users who support or maintain the product, such as sysops, system administrators, database administrators, Information technology (IT) experts, software professionals and computer technicians. End users typically do not possess the technical understanding or skill of the product designers, a fact easily overlooked and forgotten by designers: leading to features creating low customer satisfaction.

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