Critiquing Recommenders for Public Taste Products

Critiquing-based recommenders do not require users to state all of their preferences upfront or rate a set of previously experienced products. Compared to other types of recommenders, they require relatively little user effort, especially initially, despite potential accuracy problems. On the other hand, they rely on a set of critiques to elicit users feedback in order to improve accuracy. Thus the better the critiques are, the more accurately and efficiently the system becomes in generating its recommendations. This method has been successfully applied to high-involvement products. However, it was never tested on public taste products such as music, films, perfumes, fashion goods or wine. Indeed our initial trial adapting traditional critiquing methods to this new domain led to unsatisfactory results. This has motivated us to develop a novel approach named "editorial picked critiques" (EPC) that accounts for users’ needs for popularity information, editorial suggestions, as well as their needs for personalization and diversity. Through an empirical study, we demonstrate that EPC presents a viable recommender approach and is superior on several dimensions to critiques generated by data mining methods.