Market researchMarket research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
SmartphoneA smartphone is a portable computer device that combines mobile telephone functions and computing functions into one unit. They are distinguished from older-design feature phones by their more advanced hardware capabilities and extensive mobile operating systems, which facilitate wider software, access to the internet (including web browsing over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), alongside core phone functions such as voice calls and text messaging.
Big dataBig data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many entries (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe big data is the one associated with a large body of information that we could not comprehend when used only in smaller amounts.
Mobile securityMobile security, or mobile device security, is the protection of smartphones, tablets, and laptops from threats associated with wireless computing. It has become increasingly important in mobile computing. The security of personal and business information now stored on smartphones is of particular concern. Increasingly, users and businesses use smartphones not only to communicate, but also to plan and organize their work and private life.
Mobile telephonyMobile telephony is the provision of telephone services to mobile phones rather than fixed-location phones (landline phones). Telephony is supposed to specifically point to a voice-only service or connection, though sometimes the line may blur. Modern mobile phones connect to a terrestrial cellular network of base stations (cell sites), whereas satellite phones connect to orbiting satellites. Both networks are interconnected to the public switched telephone network (PSTN) to allow any phone in the world to be dialed.
Modular smartphoneA modular smartphone is a smartphone designed for users to upgrade or replace components and modules without the need for resoldering or repair services. The most important component is the main board, to which others such as cameras and batteries are attached. Components can be obtained from open-source hardware stores. This design aims to reduce electronic waste, increase the phone's lifespan, and lower repair costs. However, modular smartphones are generally bulkier and slower than their non-modular counterparts which may make them less attractive for most consumers.
Mobile technologyMobile technology is the technology used for cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a mobile phone, GPS navigation device, an embedded web browser and instant messaging client, and a handheld gaming console. Many experts believe that the future of computer technology rests in mobile computing with wireless networking.
Mobile appA mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.
T-Mobile UST-Mobile US, Inc. is an American wireless network operator headquartered in Overland Park, Kansas, and Bellevue, Washington, U.S. Its largest shareholder is multinational telecommunications company Deutsche Telekom AG, which , holds a 53.3% majority stake in the company. T-Mobile US is the third-largest wireless carrier in the United States, with 113.6 million subscribers at the end of Q4 2022. The company was founded in 1994 by John W. Stanton of the Western Wireless Corporation as VoiceStream Wireless.
BlackBerry LimitedBlackBerry Limited (formerly Research In Motion) is a Canadian software company specializing in cybersecurity, that was founded in 1984. It originally developed the BlackBerry brand of interactive pagers, smartphones, and tablets. In 2016, it transitioned to a cybersecurity enterprise software and services company under CEO John S. Chen. Its products are used by various businesses, car manufacturers, and government agencies to prevent hacking and ransomware attacks (BlackBerry Cylance, the QNX real-time operating system; BlackBerry Enterprise Server (BlackBerry Unified Endpoint Manager), a Unified Endpoint Management (UEM) platform).
Windows MobileWindows Mobile was a family of mobile operating systems developed by Microsoft for smartphones and personal digital assistants. Its origin dated back to Windows CE in 1996, though Windows Mobile itself first appeared in 2000 as Pocket PC 2000 which ran on Pocket PC PDAs. It was renamed "Windows Mobile" in 2003, at which point it came in several versions (similar to the desktop versions of Windows) and was aimed at business and enterprise consumers.
Data warehouseIn computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is considered a core component of business intelligence. Data warehouses are central repositories of integrated data from one or more disparate sources. They store current and historical data in one single place that are used for creating analytical reports for workers throughout the enterprise. This is beneficial for companies as it enables them to interrogate and draw insights from their data and make decisions.
Data managementData management comprises all disciplines related to handling data as a valuable resource. The concept of data management arose in the 1980s as technology moved from sequential processing (first punched cards, then magnetic tape) to random access storage. Since it was now possible to store a discrete fact and quickly access it using random access disk technology, those suggesting that data management was more important than business process management used arguments such as "a customer's home address is stored in 75 (or some other large number) places in our computer systems.
Key stretchingIn cryptography, key stretching techniques are used to make a possibly weak key, typically a password or passphrase, more secure against a brute-force attack by increasing the resources (time and possibly space) it takes to test each possible key. Passwords or passphrases created by humans are often short or predictable enough to allow password cracking, and key stretching is intended to make such attacks more difficult by complicating a basic step of trying a single password candidate.
Online research communityAn online research community (part of Research 2.0) is a part of an emerging and developing area in market research making use of developments in Web 2.0 technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online. Both public and private online communities offer opportunities for research, but many brands are wary of sharing company information openly. Invitation-only, private online communities centred on a single brand or customer segment may be the solution.
Key managementKey management refers to management of cryptographic keys in a cryptosystem. This includes dealing with the generation, exchange, storage, use, crypto-shredding (destruction) and replacement of keys. It includes cryptographic protocol design, key servers, user procedures, and other relevant protocols. Key management concerns keys at the user level, either between users or systems. This is in contrast to key scheduling, which typically refers to the internal handling of keys within the operation of a cipher.
Composite keyIn database design, a composite key is a candidate key that consists of two or more attributes (table columns) that together uniquely identify an entity occurrence (table row). A compound key is a composite key for which each attribute that makes up the key is a foreign key in its own right. Composite keys have advantages similar to that of a natural key as it is often composed of multiple natural key attributes.
InnovationInnovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.
Survey methodologySurvey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered.
Big TechBig Tech, also known as the Tech Giants, refers to the most dominant information technology companies. The term most often refers to American technology companies, notably the five largest: Alphabet (Google), Amazon, Apple, Meta (Facebook), and Microsoft. These companies are also known as the Big Five, or excluding Microsoft, the Big Four. Globally, Baidu, Alibaba, Tencent, and Xiaomi (BATX) are the Chinese equivalent of the Big Five.
