Media activismMedia activism is a broad category of activism that utilizes media and communication technologies for social and political movements. Methods of media activism include publishing news on websites, creating video and audio investigations, spreading information about protests, or organizing campaigns relating to media and communications policies. Media activism is used for many different purposes. It is often a tool for grassroots activists and anarchists to spread information not available via mainstream media or to share censored news stories.
Climate change adaptationClimate change adaptation is the process of adjusting to the effects of climate change. These can be both current or expected impacts. Adaptation aims to moderate or avoid harm for people. It also aims to exploit opportunities. Humans may also intervene to help adjustment for natural systems. There are many adaptation strategies or options.They can help manage impacts and risks to people and nature. We can classify adaptation actions in four ways. These are infrastructural and technological; institutional; behavioural and cultural; and nature-based options.
Internet activismInternet activism involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination. Internet technologies are used by activists for cause-related fundraising, community building, lobbying, and organizing.
Social botA social bot, or also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages (e.g. tweets) it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm. Social bots can also use artificial intelligence and machine learning to express messages in more natural human dialogue. To influence peoples decisions, e.g.: advertise a product, support a political campaign, increase engagement statistics for social media pages, etc.
Social influenceSocial influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.
Climate actionClimate action (or climate change action) refers to a range of activities, mechanisms, policy instruments and so forth that aim to reduce the severity of human induced climate change and its impacts. "More climate action" is a central demand of the climate movement. Climate inaction is the absence of climate action. Examples for climate action include: Business action on climate change Climate change adaptation Climate change mitigation Climate finance Climate movement – actions by non-governmental organiz
Digital mediaIn mass communication, digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. Digital defines as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information.
Influencer marketingInfluencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels.
Social actionIn sociology, social action, also known as Weberian social action, is an act which takes into account the actions and reactions of individuals (or 'agents'). According to Max Weber, "Action is 'social' insofar as its subjective meaning takes account of the behavior of others and is thereby oriented in its course." The basic concept was primarily developed in the non-positivist theory of Max Weber to observe how human behaviors relate to cause and effect in the social realm.
Normative social influenceNormative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association. Normative social influence involves a change in behaviour that is deemed necessary in order to fit in a particular group.
Affectional actionAn affectional action (also known as an affectual, emotional, or affective action) is one of four major types of social action, as defined by Max Weber. Unlike the other social actions, an affectional action is an action that occurs as a result of a person's state of feeling, sometimes regardless of the consequences that follow it. Because the action is a result of our state of feeling, an affectional action may sometimes be described as irrational and reactive.
