Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
Basic researchBasic research, also called pure research, fundamental research, basic science, or pure science, is a type of scientific research with the aim of improving scientific theories for better understanding and predication of natural or other phenomena. In contrast, applied research uses scientific theories to develop technology or techniques which can be used to intervene and alter natural or other phenomena. Though often driven simply by curiosity, basic research often fuels the technological innovations of applied science.
BitumenBitumen (ˈbɪtjʊmɪn, bɪˈtjuːmən,_baɪ-) is a sticky, black, highly viscous liquid or semi-solid form of petroleum. In the U.S., it is commonly referred to as asphalt. It may be found in natural deposits or may be a refined product, and is classed as a pitch. Before the 20th century, the term asphaltum was also used. The word is derived from the ancient Greek ἄσφαλτος ásphaltos. The largest natural deposit of bitumen in the world, estimated to contain 10 million tons, is the Pitch Lake in southwest Trinidad.
Common knowledgeCommon knowledge is knowledge that is publicly known by everyone or nearly everyone, usually with reference to the community in which the knowledge is referenced. Common knowledge can be about a broad range of subjects, such as science, literature, history, or entertainment. Since individuals often have different knowledge bases, common knowledge can vary and may sometimes take large-scale studies to know for certain what is common knowledge amongst large groups of people. Often, common knowledge does not need to be cited.
Knowledge engineeringKnowledge engineering (KE) refers to all technical, scientific and social aspects involved in building, maintaining and using knowledge-based systems. One of the first examples of an expert system was MYCIN, an application to perform medical diagnosis. In the MYCIN example, the domain experts were medical doctors and the knowledge represented was their expertise in diagnosis. Expert systems were first developed in artificial intelligence laboratories as an attempt to understand complex human decision making.
Energy poverty and cookingOne aspect of energy poverty is lack of access to clean, modern fuels and technologies for cooking. As of 2020, more than 2.6 billion people in developing countries routinely cook with fuels such as wood, animal dung, coal, or kerosene. Burning these types of fuels in open fires or traditional stoves causes harmful household air pollution, resulting in an estimated 3.8 million deaths annually according to the World Health Organization (WHO), and contributes to various health, socio-economic, and environmental problems.
TruckA truck or lorry is a motor vehicle designed to transport freight, carry specialized payloads, or perform other utilitarian work. Trucks vary greatly in size, power, and configuration, but the vast majority feature body-on-frame construction, with a cabin that is independent of the payload portion of the vehicle. Smaller varieties may be mechanically similar to some automobiles. Commercial trucks can be very large and powerful and may be configured to be mounted with specialized equipment, such as in the case of refuse trucks, fire trucks, concrete mixers, and suction excavators.
Small Island Developing StatesSmall Island Developing States (SIDS) are a group of developing countries that are small island countries and tend to share similar sustainable development challenges. These include small but growing populations, limited resources, remoteness, susceptibility to natural disasters, vulnerability to external shocks, excessive dependence on international trade, and fragile environments.
Knowledge representation and reasoningKnowledge representation and reasoning (KRR, KR&R, KR2) is the field of artificial intelligence (AI) dedicated to representing information about the world in a form that a computer system can use to solve complex tasks such as diagnosing a medical condition or having a dialog in a natural language. Knowledge representation incorporates findings from psychology about how humans solve problems and represent knowledge in order to design formalisms that will make complex systems easier to design and build.
