Target marketA target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Characteristic classIn mathematics, a characteristic class is a way of associating to each principal bundle of X a cohomology class of X. The cohomology class measures the extent the bundle is "twisted" and whether it possesses sections. Characteristic classes are global invariants that measure the deviation of a local product structure from a global product structure. They are one of the unifying geometric concepts in algebraic topology, differential geometry, and algebraic geometry.
Extra dimensionsIn physics, extra dimensions are proposed additional space or time dimensions beyond the (3 + 1) typical of observed spacetime, such as the first attempts based on the Kaluza–Klein theory. Among theories proposing extra dimensions are: Large extra dimension, mostly motivated by the ADD model, by Nima Arkani-Hamed, Savas Dimopoulos, and Gia Dvali in 1998, in an attempt to solve the hierarchy problem. This theory requires that the fields of the Standard Model are confined to a four-dimensional membrane, while gravity propagates in several additional spatial dimensions that are large compared to the Planck scale.
Mixing (process engineering)In industrial process engineering, mixing is a unit operation that involves manipulation of a heterogeneous physical system with the intent to make it more homogeneous. Familiar examples include pumping of the water in a swimming pool to homogenize the water temperature, and the stirring of pancake batter to eliminate lumps (deagglomeration). Mixing is performed to allow heat and/or mass transfer to occur between one or more streams, components or phases. Modern industrial processing almost always involves some form of mixing.
Lithium fluorideLithium fluoride is an inorganic compound with the chemical formula LiF. It is a colorless solid that transitions to white with decreasing crystal size. Although odorless, lithium fluoride has a bitter-saline taste. Its structure is analogous to that of sodium chloride, but it is much less soluble in water. It is mainly used as a component of molten salts. Partly because Li and F are both light elements, and partly because is highly reactive, formation of LiF from the elements releases one of the highest energies per mass of reactants, second only to that of BeO.
DistillationDistillation, or classical distillation, is the process of separating the components or substances from a liquid mixture by using selective boiling and condensation, usually inside an apparatus known as a still. Dry distillation is the heating of solid materials to produce gaseous products (which may condense into liquids or solids); this may involve chemical changes such as destructive distillation or cracking.
Heat capacity ratioIn thermal physics and thermodynamics, the heat capacity ratio, also known as the adiabatic index, the ratio of specific heats, or Laplace's coefficient, is the ratio of the heat capacity at constant pressure (CP) to heat capacity at constant volume (CV). It is sometimes also known as the isentropic expansion factor and is denoted by γ (gamma) for an ideal gas or κ (kappa), the isentropic exponent for a real gas. The symbol γ is used by aerospace and chemical engineers.
Chemical kineticsChemical kinetics, also known as reaction kinetics, is the branch of physical chemistry that is concerned with understanding the rates of chemical reactions. It is different from chemical thermodynamics, which deals with the direction in which a reaction occurs but in itself tells nothing about its rate. Chemical kinetics includes investigations of how experimental conditions influence the speed of a chemical reaction and yield information about the reaction's mechanism and transition states, as well as the construction of mathematical models that also can describe the characteristics of a chemical reaction.
Injection mouldingInjection moulding (U.S. spelling: injection molding) is a manufacturing process for producing parts by injecting molten material into a mould, or mold. Injection moulding can be performed with a host of materials mainly including metals (for which the process is called die-casting), glasses, elastomers, confections, and most commonly thermoplastic and thermosetting polymers. Material for the part is fed into a heated barrel, mixed (using a helical screw), and injected into a mould cavity, where it cools and hardens to the configuration of the cavity.
PyrolysisThe pyrolysis (or devolatilization) process is the thermal decomposition of materials at elevated temperatures, often in an inert atmosphere. Temperature can be understood as thermal vibration. At high temperatures, excessive vibration causes long chain molecules to break into smaller molecules. The word is coined from the Greek-derived elements pyro "fire", "heat", "fever" and lysis "separating". Pyrolysis is most commonly used in the treatment of organic materials. It is one of the processes involved in charring wood.
Euler characteristicIn mathematics, and more specifically in algebraic topology and polyhedral combinatorics, the Euler characteristic (or Euler number, or Euler–Poincaré characteristic) is a topological invariant, a number that describes a topological space's shape or structure regardless of the way it is bent. It is commonly denoted by (Greek lower-case letter chi). The Euler characteristic was originally defined for polyhedra and used to prove various theorems about them, including the classification of the Platonic solids.
Target audienceA target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
