Affect (psychology)Affect, in psychology, refers to the underlying experience of feeling, emotion, attachment, or mood. The modern conception of affect developed in the 19th century with Wilhelm Wundt. The word comes from the German Gefühl, meaning "feeling". A number of experiments have been conducted in the study of social and psychological affective preferences (i.e., what people like or dislike). Specific research has been done on preferences, attitudes, impression formation, and decision-making.
