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Location-based embedding is a fundamental problem to solve in location-based social network (LBSN). In this paper, we propose a geographical convolutional neural tensor network (GeoCNTN) as a generic embedding model. GeoCNTN first takes the raw location data and extracts from it a well-conditioned representation by our proposed Geo-CMeans algorithm. We then use a convolutional neural network (CNN) and an embedding structure to extract individual latent structural patterns from the preprocessed data. Finally, we apply a neural tensor network (NTN) to craft the implicitly related features we have obtained into a unified geographical feature.