AdvertisingAdvertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers.
Targeted advertisingTargeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest.
Online advertisingOnline advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
EuropeEurope is a continent comprising the westernmost peninsulas of Eurasia, located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It shares the continental landmass of Afro-Eurasia with both Africa and Asia. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east. Europe is commonly considered to be separated from Asia by the watershed of the Ural Mountains, the Ural River, the Caspian Sea, the Greater Caucasus, the Black Sea and the waterways of the Turkish Straits.
ItalyItaly (Italia iˈtaːlja), officially the Italian Republic or the Republic of Italy, is a country in Southern and Western Europe. Located in the middle of the Mediterranean Sea, it consists of a peninsula delimited by the Alps and surrounded by several islands. Italy shares land borders with France, Switzerland, Austria, Slovenia and the enclaved microstates of Vatican City and San Marino. It has a territorial exclave in Switzerland, Campione, and some islands in the African Plate.
SpainSpain (España, esˈpaɲa), or the Kingdom of Spain (Reino de España), is a country located in Southwestern Europe, with parts of its territory in the Atlantic Ocean and across the Mediterranean Sea. The largest part of Spain is situated on the Iberian Peninsula; its territory also includes the Canary Islands in the Atlantic Ocean, the Balearic Islands in the Mediterranean Sea, and the autonomous cities of Ceuta and Melilla in Africa.
CountryA country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the country of Wales is a component of a multi-part sovereign state, the United Kingdom. A country may be a historically sovereign area (such as Korea), a currently sovereign territory with a unified government (such as Senegal), or a non-sovereign geographic region associated with certain distinct political, ethnic, or cultural characteristics (such as the Basque Country).
Advertising media selectionAdvertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options.
Alcohol advertisingAlcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries. There have been some important studies about alcohol advertising published, such as J.P. Nelson's in 2000. Scientific research, health agencies and universities have, over the decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption, especially among initially non-drinking youth.
Western EuropeWestern Europe is the western region of Europe. The region's extent varies depending on context. The concept of "the West" appeared in Europe in juxtaposition to "the East" and originally applied to the ancient Mediterranean world, the Roman Empire (Western Roman Empire and Eastern Roman Empire), and medieval "Christendom" (Western Christianity and Eastern Christianity). Beginning with the Renaissance and the Age of Discovery, roughly from the 15th century, the concept of Europe as "the West" slowly became distinguished from and eventually replaced the dominant use of "Christendom" as the preferred endonym within the region.
Eastern EuropeEastern Europe is a subregion of the European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The region stretches from the Ural Mountains in the east to the borders of Poland and Romania. Most definitions include the countries of Belarus, Russia, and Ukraine while less restrictive definitions also include Bulgaria, the Czech Republic, Hungary, Moldova, Poland, Romania, and Slovakia.
GermanyGermany, officially the Federal Republic of Germany, is a country in Central Europe. It is the second-most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south. Its 16 constituent states are bordered by Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west.
Northwestern EuropeNorthwestern Europe, or Northwest Europe, is a loosely defined subregion of Europe, overlapping Northern and Western Europe. The term is used in geographic, history, and military contexts. Geographically, Northwestern Europe is given by some sources as a region which includes Great Britain, Ireland, Belgium, the Netherlands, Luxembourg, Northern France, parts of Germany, Denmark, Norway, Sweden, and Iceland. In some works, Switzerland, Finland, and Austria are also included as part of Northwestern Europe.
Nordic countriesThe Nordic countries (also known as the Nordics or Norden; lit. 'the North') are a geographical and cultural region in Northern Europe and the North Atlantic. It includes the sovereign states of Denmark, Finland, Iceland, Norway and Sweden; the autonomous territories of the Faroe Islands and Greenland; and the autonomous region of Åland. The Nordic countries have much in common in their way of life, history, religion and social structure. They have a long history of political unions and other close relations but do not form a singular entity today.
Kingdom of ItalyThe Kingdom of Italy (Regno d'Italia, ˈreɲɲo diˈtaːlja) was a state that existed from 17 March 1861, when Victor Emmanuel II of Sardinia was proclaimed King of Italy, until 2 June 1946, when civil discontent led to an institutional referendum to abandon the monarchy and form the modern Italian Republic. The kingdom was established through the unification of several states over a decades-long process, called the Risorgimento. That process was influenced by the Savoy-led Kingdom of Sardinia, which can be considered Italy's legal predecessor state.
Great BritainGreat Britain is an island in the North Atlantic Ocean off the north-west coast of continental Europe, consisting of England, Scotland and Wales. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It is dominated by a maritime climate with narrow temperature differences between seasons. The island of Ireland, with an area 40 per cent that of Great Britain, is to the west—these islands, along with over 1,000 smaller surrounding islands and named substantial rocks, form the British Isles archipelago.
TelephoneA telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into electronic signals that are transmitted via cables and other communication channels to another telephone which reproduces the sound to the receiving user. The term is derived from τῆλε (tēle, far) and φωνή (phōnē, voice), together meaning distant voice.
Unification of ItalyThe unification of Italy (Unità d'Italia uniˈta ddiˈtaːlja), also known as the Risorgimento (rɪˌsɔːrdʒɪˈmɛntoʊ, risordʒiˈmento; Resurgence), was the 19th-century political and social movement that resulted in the consolidation of different states of the Italian Peninsula and its outlying isles into a single state in 1861, the Kingdom of Italy. Inspired by the rebellions in the 1820s and 1830s against the outcome of the Congress of Vienna, the unification process was precipitated by the Revolutions of 1848, and reached completion in 1871 after the capture of Rome and its designation as the capital of the Kingdom of Italy.
Kingdom of Great BritainThe 'Kingdom of Great Britain, officially Great Britain', was a sovereign country in Western Europe from 1 May 1707 to the end of 31 December 1800. The state was created by the 1706 Treaty of Union and ratified by the Acts of Union 1707, which united the kingdoms of England (which included Wales) and Scotland to form a single kingdom encompassing the whole island of Great Britain and its outlying islands, with the exception of the Isle of Man and the Channel Islands.
FacebookFacebook is an online social media and social networking service owned by American technology giant Meta Platforms. Created in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to only Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old.
