Publication

Vlogcast Yourself: Nonverbal Behavior and Attention in Social Media

2010
Conference Papers

Abstract

We introduce vlogs as a type of rich human interaction which is multimodal in nature and suitable for new large-scale behavioral data analysis. The automatic analysis of vlogs is useful not only to study social media, but also remote communication scenarios, and requires the integration of methods for multimodal processing and for social media understanding. Based on works from social psychology and computing, we rst propose robust audio, visual, and multimodal cues to measure the nonverbal behavior of vloggers in their videos. Then, we investigate the relation between behavior and the attention videos receive in YouTube. Our study shows signicant correlations between some nonverbal behavioral cues and the average number of views per video.

Official source

https://infoscience.epfl.ch/entities/publication/13ea6080-5c2c-4aec-bc82-5383ec94f386

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2010
Conference Papers

Abstract

Official source

https://infoscience.epfl.ch/entities/publication/13ea6080-5c2c-4aec-bc82-5383ec94f386

About this result

Related concepts (11)

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.

Social media

Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: Social media are interactive Web 2.0 Internet-based applications.

Social behavior

Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. This is due to an interaction among those members. Social behavior can be seen as similar to an exchange of goods, with the expectation that when you give, you will receive the same. This behavior can be affected by both the qualities of the individual and the environmental (situational) factors. Therefore, social behavior arises as a result of an interaction between the two—the organism and its environment.