Publications by Arash Golnam | EPFL Graph Search

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Recent research has explored the principles of service system viability based on systems inquiry invoking perspectives from Systems Theory and Cybernetics in particular Stafford Beer’s viable systems model (VSM). However based on Banathy & Jenlink (2004), ...

In service-dominant (S-D) logicvalue is viewed as being co-created between companies, customers, and other actors within a service system. In order to understand how service systems maintain their viability and competitiveness, two fundamental questions sh ...

The promise of service design is to enable a service supplier to prosper by delivering continuous value to customers. This prosperity is of strategic value to the service supplier. There is value in a service for both the service supplier and its service c ...

The past two decades have seen a number of changes to the business and technological environment that have favored the rise of “open” collaborative innovation as alternative to the more traditional ”closed” models. The traditional view of innovation as a c ...

This paper explores the contribution of systems modeling to the design and analysis of viability in service systems. We apply a modeling framework called SEAM (Systemic Enterprise Architecture Method) to gain an understanding of how a service system mainta ...

Coopetition (collaboration between competing firms) is a phenomenon that has recently captured a great deal of attention due to its increasing relevance to business practice. However, current research on coopetition is still short on explaining how the pot ...

Coopetition has been defined as an approach to managing that combines competition and cooperation. It transcends the traditional paradigms of competition and cooperation in an effort to achieve the advantages of both. As an inter-organizational relationshi ...

Coopetition (collaboration between competing firms) is a phenomenon which has recently captured a great deal of attention due to its increasing relevance to business practice. The current research on coopetition is still short in explaining how the potenti ...

In this paper, we introduce a problem structuring method (PSM) called “Value Map”. Value Map is an extension to the Supplier Adopter Relationship Diagram in the Systemic Enterprise Architecture Method (SEAM). Value Map assists in understanding, analysis an ...

This paper presents how business and IT requirements are captured with the Systemic Enterprise Architecture Methodology (SEAM). The method is applied to the Car Crash Management System (CMS) - Software Product Line (SPL) case study. The existing business s ...

The knowledge residing in the mental models of clients and stakeholders is considered as a crucial source of information by system dynamicists. Despite the importance of this knowledge, the theory of SD does not provide practical means for eliciting and re ...

This study develops a typology of coopetition in value networks, wherein a distinction is made based on two factors. Firstly, whether coopetition takes place inside a particular value network (i.e., intra-value network coopetition) or between value network ...

In this paper, we present a modeling framework called “Value Map”. Value Map assists in conceptualization, representation and analysis of value creation and capture processes with the objective of innovating a firm’s business model. We illustrate the appli ...

The promise of service orientation is that it enables an organization to prosper by delivering continuous value to customers. This prosperity is of strategic value to the organization. There is value in service orientation for both the organization and its ...

Arash Golnam

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A Modeling Framework for Analyzing the Viability of Service Systems

Modeling Value Creation and Capture in Service Systems

Aligning Value and Implementation in Service Design: A Systemic Approach

A Systemic Approach for Designing Open Innovation Value Networks

On Viable Service Systems: Developing a Modeling Framework for Analysis of Viability in Service Systems

Coopetition-based business models: The case of Amazon.com

A Framework to Model and Analyze the WHY and the HOW of Coopetition

Problem Structuring with the Systemic Enterprise Architecture Method : Representation of Systems and Value in Business Contexts and Integration with Operations Research Methods

Coopetition In The Global Book Industry: The Case Of Amazon.Com’s Evolution

Value Map: A Diagnostic Framework to Improve Value Creation and Capture in Service Systems

Requirements modeling in SEAM: The example of a car crash management system

Problem Structuring Methods in System Dynamics Modeling-A Cognitive Fit Perspective

Coopetition within and between value networks – a typology and a modelling framework

On Viable Service Systems: Developing a Modeling Framework for Analysis of Viability in Service Systems

Value Map - An Innovative Tool for Business Model Innovation

Systemic Service Design: Aligning Value and Implementation