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Related lectures (32)
Entrepreneurial Marketing
MOOC: Launching New Ventures
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Marketing & Sales Strategy: Fundamentals and Implementation
MOOC: New Space Economy
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Regulation of Therapeutic Products
Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Understanding Customers & Competition
MOOC: Launching New Ventures
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
AI Applications in Various Industries
Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.
Using Slideshare: VentureMOOC Introduction
Covers the use of Slideshare for creating and sharing presentations.
Entrepreneurial Marketing: Strategy & Segmentation
MOOC: Launching New Ventures
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
Implications of Agile Focus Strategy
MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Explores the implications of the Agile Focus Strategy on venture development and market selection.
Tactical Marketing: Execution
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Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Strategic Marketing: Understanding Customer Needs and Value Proposition
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Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Strategic Marketing and Technology Commercialization
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Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.
Marketing Communication: Strategies and Challenges
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Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Marketing Mix: Strategies & Examples
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Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.
Marketing & Market Entry Strategy
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Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.
Marketing Strategy Essentials
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Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
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