Lectures related to Developing a Business

Value Proposition: Creation, Delivery, Capture

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Marketing & Sales Strategy: Fundamentals and Implementation MOOC: New Space Economy

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

The Sustainable Business Model Canvas: The Customer MOOC: Technology Innovation for Sustainable Development

Explores customer segments, value proposition, and the triple bottom line.

Value Proposition in Emerging Markets

Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.

Business Models: Technologies, Innovations and Emerging Markets

Delves into business models in the context of technologies, innovations, and emerging markets, covering key elements and assessment dimensions.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Developing a business plan MOOC: IoT Systems and Industrial Applications with Design Thinking

Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.

IT Strategy: IT Services

Explores IT services, including examples, types, catalogs, and technical aspects.

Entrepreneurial Marketing: Value Proposition MOOC: Launching New Ventures

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Frugal Innovation: Godrej Chotukool Case Study

Delves into frugal innovation using the Godrej Chotukool case study in rural India, exploring business models, challenges, and impact.

AI/ML in Enterprises

Explores how AI/ML is shaping the future workplace, focusing on enterprise systems and processes, and discusses the current state of AI/ML adoption in enterprises.

Value Proposition & Business Model Log in to Mediaspace to watch this video

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Business Model Innovation Log in to Mediaspace to watch this video

Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.

Business-IT Alignment: Transcripts and Contextual Inquiry Log in to Mediaspace to watch this video

Discusses Karen Holtzblatt's talk, real contextual interviews, and business/IT alignment solutions.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Market Entry Strategy: Workshop Log in to Mediaspace to watch this video

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Pivoting Strategies: Value Proposition in Software Development Log in to Mediaspace to watch this video

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Data-Driven Retail Strategy Log in to Mediaspace to watch this video

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.

Healthy and Sustainable Kitchen Solutions Log in to Mediaspace to watch this video

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.