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Lecture

Environmental Communication: Strategies and Implementation

In course

ENV-469: Systems of environmental management

Le cours décrit les enjeux et les modalités pour la mise en place d'une démarche environnementale systémique en entreprise basée sur la norme ISO 14001 et son l'application à un cas d'étude concret choisi par le participant en collaboration avec l'enseign ...

Description

This lecture covers the strategies and implementation of environmental communication, focusing on the targets, means, and process involved. It discusses internal and external communication methods, such as environmental reports, brochures, and scientific conferences. The importance of transparency, data collection, and stakeholder engagement is emphasized, along with the role of GRI guidelines in reporting. The lecture also addresses the practical aspects of awareness campaigns, sustainability management systems, and event organization, highlighting the need for efficiency, continuous improvement, and stakeholder involvement.

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Related concepts (29)

Organizational communication

Within the realm of communication studies, organizational communication is a field of study surrounding all areas of communication and information flow that contribute to the functioning of an organization . Organizational communication is constantly evolving and as a result, the scope of organizations included in this field of research have also shifted over time. Now both traditionally profitable companies, as well as NGO's and non-profit organizations, are points of interest for scholars focused on the field of organizational communication.

Interpersonal communication

Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational goals. Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) deceptive communication; 5) relational dialectics; and 6) social interactions that are mediated by technology.

Communication

Communication is usually defined as the transmission of information. The term can also refer to the message itself, or the field of inquiry studying these transmissions, also known as communication studies. The precise definition of communication is disputed. Controversial issues are whether unintentional or failed transmissions are included and whether communication does not just transmit meaning but also create it. Models of communication aim to provide a simplified overview of its main components and their interaction.

Intrapersonal communication

Intrapersonal communication is communication with oneself or self-to-self communication. Examples are thinking to oneself "I'll do better next time" after having made a mistake or having an imaginary conversation with one's boss because one intends to leave work early. It is often understood as an exchange of messages in which the sender and the receiver is the same person. Some theorists use a wider definition that goes beyond message-based accounts and focuses on the role of meaning and making sense of things.

Internal communications

Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants. Internal communication is meant by a group of processes that are responsible for effective information circulation and collaboration between the participants in an organization.

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