Entrepreneurship: Basics

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Related lectures (33)

Pivoting Strategies: Value Proposition in Software Development Log in to Mediaspace to watch this video

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Marketing Strategy Essentials Log in to Mediaspace to watch this video

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Marketing & Market Entry Strategy Log in to Mediaspace to watch this video

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Market Entry Strategy: Workshop Log in to Mediaspace to watch this video

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Final Pitches: Innovative Ventures & Feedback Solutions Log in to Mediaspace to watch this video

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Finding Teammates: Sports App Development Log in to Mediaspace to watch this video

Covers the development of a sports app to easily find teammates for collective sports.

Crowdfunding: Marketing Perspective Log in to Mediaspace to watch this video

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Business Plan: Funding and Market Analysis Log in to Mediaspace to watch this video

Covers the final pitch of a business plan, investments, funding, and market analysis.

Strategic Marketing & Technology Commercialization Log in to Mediaspace to watch this video

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Value Proposition & Business Model Log in to Mediaspace to watch this video

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Identifying Business Opportunities Log in to Mediaspace to watch this video

Covers the identification and evaluation of business opportunities, entrepreneurial marketing, and navigating the funding universe.

Marketing Plan: Strategy, Implementation, and Ethics Log in to Mediaspace to watch this video

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Sustainable Solar Backpacks: Design, Market Strategy, and Business Model Log in to Mediaspace to watch this video

Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.

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