Lecture

IP Strategic Management

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In course

MGT-411: Innovation management

This is a collection of lectures on "structured innovation systems," codified approaches to stimulating and managing the process of innovation. Some of the systems to be covered may be Design Thinking, Open Innovation, Crowdsourcing, Lean Innovation, and o ...

Description

This lecture covers the importance of intellectual property (IP) strategic management, focusing on patents, trademarks, and other forms of protection. It discusses ridiculous patents as examples, such as concealing baldness, animal toys, and automatic animal exercising devices. The lecture emphasizes the need for an integrated IP strategy, considering factors like commercialization path and competitive situation. It also explores unconventional trademarks, defensive publication, and the significance of aligning IP with business goals. The speaker highlights the value of an active IP management process, managing HR as part of IP management, and the role of IP in business models and licensing. The lecture concludes by discussing the challenges with patenting and the need for innovation in a post-Covid world.

Official source

Ontological neighbourhood

Law

Branches of law: Copyright law

Related concepts (26)

Patent

A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention. In most countries, patent rights fall under private law and the patent holder must sue someone infringing the patent in order to enforce their rights. The procedure for granting patents, requirements placed on the patentee, and the extent of the exclusive rights vary widely between countries according to national laws and international agreements.

Software patent

A software patent is a patent on a piece of software, such as a computer program, libraries, user interface, or algorithm. A patent is a set of exclusionary rights granted by a state to a patent holder for a limited period of time, usually 20 years. These rights are granted to patent applicants in exchange for their disclosure of the inventions. Once a patent is granted in a given country, no person may make, use, sell or import/export the claimed invention in that country without the permission of the patent holder.

License

A license (US) or licence (Commonwealth) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreement between those parties. In the case of a license issued by a government, the license is obtained by applying for it. In the case of a private party, it is by a specific agreement, usually in writing (such as a lease or other contract).

Cross-licensing

A cross-licensing agreement is a contract between two or more parties where each party grants rights to their intellectual property to the other parties. In patent law, a cross-licensing agreement is an agreement according to which two or more parties grant a license to each other for the exploitation of the subject-matter claimed in one or more of the patents each owns. Usually, this type of agreement happens between two parties in order to avoid litigation or to settle an infringement dispute.

Trademark

A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.

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