Agile Focus Strategy

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Related lectures (31)

Market Opportunity Navigator: Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Implications of Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Marketing & Sales Strategy: Fundamentals and Implementation MOOC: New Space Economy

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Understanding Customers & Competition MOOC: Launching New Ventures

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Introduction to Entrepreneurship: Launching New Ventures

Covers the essence of entrepreneurship, identifying opportunities, marketing, funding, and innovation.

Entrepreneurial Marketing: Fundamentals and Implementation MOOC: Launching New Ventures

Discusses the challenges of newness and smallness for startups in marketing.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Crowdfunding: Marketing Perspective Log in to Mediaspace to watch this video

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Marketing Communication: Strategies and Challenges Log in to Mediaspace to watch this video

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Strategic Marketing & Technology Commercialization Log in to Mediaspace to watch this video

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Tactical Marketing: Execution Log in to Mediaspace to watch this video

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Marketing & Market Entry Strategy Log in to Mediaspace to watch this video

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

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