Lecture

Link-Based Ranking: Introduction

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In course

CS-423: Distributed information systems

This course introduces the foundations of information retrieval, data mining and knowledge bases, which constitute the foundations of today's Web-based distributed information systems. ...

Description

This lecture covers the concept of link-based ranking, focusing on the importance of anchor text in web documents and how it can be used as a quality signal for ranking. The instructor explains how anchor text is indexed, scored based on the authority of the anchor page's website, and its potential impact on search results. Additionally, the lecture delves into examples of anchor text indexing and the challenges it poses, such as susceptibility to spam and unexpected effects on ranking algorithms.

Instructor

Karl Aberer

Karl Aberer received his PhD in mathematics in 1991 from the ETH Zürich. From 1991 to 1992 he was postdoctoral fellow at the International Computer Science Institute (ICSI) at the University of California, Berkeley. In 1992, he joined the Integrated Publication and Information Systems institute (IPSI) of GMD in Germany, where he was leading the research division Open Adaptive Information Management Systems. In 2000 he joined EPFL as full professor. Since 2005 he is the director of the Swiss National Research Center for Mobile Information and Communication Systems ( NCCR-MICS, www.mics.ch ). He is member of the editorial boards of VLDB Journal, ACM Transaction on Autonomous and Adaptive Systems and World Wide Web Journal. He has been consulting for the Swiss government in research and science policy as a member of the Swiss Research and Technology Council ( SWTR ) from 2003 - 2011.

Official source

Related concepts (22)

Web page

A web page (or webpage) is a hypertext document on the World Wide Web. Web pages are delivered by a web server to the user and displayed in a web browser. A website consists of many web pages linked together under a common domain name. The name "web page" is a metaphor of paper pages bound together into a book. A web page is a structured document. The core element of a web page is a written in the HyperText Markup Language (HTML) which specifies the content of the web page (including links (called hyperlinks) to other web resources, primarily other web pages, and to different sections of the same web page).

Dynamic web page

A dynamic web page is a web page constructed at runtime (during software execution), as opposed to a static web page, delivered as it is stored. A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts. In server-side scripting, parameters determine how the assembly of every new web page proceeds, and including the setting up of more client-side processing. A client-side dynamic web page processes the web page using JavaScript running in the browser as it loads.

Search engine

A search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.

Search engine optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including , video search, academic search, news search, and industry-specific vertical search engines.

Backlink

A backlink is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results.

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Covers the basics of information retrieval, including text-based retrieval and indexing techniques.

Anchor Text Indexing and Page Ranking

Explores anchor text indexing, PageRank, and link-based ranking using a random walker model.

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