Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. People display this bias when they select information that supports their views, ignoring contrary information, or when they interpret ambiguous evidence as supporting their existing attitudes. The effect is strongest for desired outcomes, for emotionally charged issues, and for deeply entrenched beliefs.
A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world. Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, and irrationality. While cognitive biases may initially appear to be negative, some are adaptive.
Multistable perception (or bistable perception) is a perceptual phenomenon in which an observer experiences an unpredictable sequence of spontaneous subjective changes. While usually associated with visual perception (a form of optical illusion), multistable perception can also be experienced with auditory and olfactory percepts. Perceptual multistability can be evoked by visual patterns that are too ambiguous for the human visual system to definitively and uniquely interpret.