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Related lectures (32)
Entrepreneurial Marketing
MOOC: Launching New Ventures
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Marketing & Sales Strategy: Fundamentals and Implementation
MOOC: New Space Economy
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Regulation of Therapeutic Products
Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.
Using Slideshare: VentureMOOC Introduction
Covers the use of Slideshare for creating and sharing presentations.
Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Internet Advertising Giants: Google & Facebook
Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.
Untitled
Introduction to Entrepreneurship: Launching New Ventures
Covers the essence of entrepreneurship, identifying opportunities, marketing, funding, and innovation.
Implications of Agile Focus Strategy
MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Explores the implications of the Agile Focus Strategy on venture development and market selection.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Entrepreneurial Marketing: Strategy & Segmentation
MOOC: Launching New Ventures
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Defining Objectives in LCA Studies
Explores defining objectives in LCA studies, target audiences, and applications like product development and environmental impact comparisons.
Entrepreneurial Marketing: Fundamentals and Implementation
MOOC: Launching New Ventures
Discusses the challenges of newness and smallness for startups in marketing.
AI Applications in Various Industries
Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.
Tactical Marketing: Execution
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Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Marketing Strategy Essentials
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Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Finding Teammates: Sports App Development
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Covers the development of a sports app to easily find teammates for collective sports.
Strategic Marketing and Technology Commercialization
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Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.
Marketing Communication: Strategies and Challenges
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Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
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