Lecture

The Sustainable Business Model Canvas: The Strategy

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Description

This lecture introduces the Sustainable Business Model Canvas, a tool designed to help entrepreneurs develop a sustainable business model that considers economic, social, and environmental aspects. The canvas guides users through defining their enterprise's mission, operations, and performance metrics, emphasizing the importance of understanding beneficiaries, addressing their needs, and balancing impact and profit.

In MOOC

Technology Innovation for Sustainable Development

Technology innovation can be a great enabler for development in low and middle-income countries. This course presents a methodology and an approach to develop impactful innovations that have the power to foster sustainable development. Whether you are from an industrialized or a developing country, whether you are employed in a company, an NGO, an international organization or a government. Whether you are an academic, an independent entrepreneur, or simply a passionate individual, this course is for you.

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Related concepts (14)

Sustainability

Sustainability is a social goal for people to co-exist on Earth over a long time. Specific definitions of this term are disputed and have varied with literature, context, and time. Experts often describe sustainability as having three dimensions (or pillars): environmental, economic, and social, and many publications emphasize the environmental dimension. In everyday use, sustainability often focuses on countering major environmental problems, including climate change, loss of biodiversity, loss of ecosystem services, land degradation, and air and water pollution.

Sustainable development

Sustainable development is an organizing principle that aims to meet human development goals while also enabling natural systems to provide necessary natural resources and ecosystem services to humans. The desired result is a society where living conditions and resources meet human needs without undermining the planetary integrity and stability of the natural system. Sustainable development tries to find a balance between economic development, environmental protection, and social well-being.

Strategic management

In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.

Business model

A business model describes how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy. In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of an organization or business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture.

Marketing strategy

Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).

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