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Related lectures (34)

Pitch II: Teams 8-14 Log in to Mediaspace to watch this video

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Marketing & market entry strategy: Part I Log in to Mediaspace to watch this video

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Go to Market Strategy Log in to Mediaspace to watch this video

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Business Plan: Funding and Market Analysis Log in to Mediaspace to watch this video

Covers the final pitch of a business plan, investments, funding, and market analysis.

Developing Your Marketing Strategy Log in to Mediaspace to watch this video

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Competitive Strategy Log in to Mediaspace to watch this video

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Marketing Plan: Strategy, Implementation, and Ethics Log in to Mediaspace to watch this video

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Healthy and Sustainable Kitchen Solutions Log in to Mediaspace to watch this video

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Launching New Ventures Log in to Mediaspace to watch this video

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

NewsNet: Platform for Media Industry Log in to Mediaspace to watch this video

Presents NewsNet, a platform for media industry, covering value proposition, business model, customer interaction, market strategy, and installation process.

Consumer Psychology and Pricing Log in to Mediaspace to watch this video

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

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