Lecture

Applied Corporate & Industry Analysis: SWOT Analysis & Real Business Situations

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In course

MGT-410: Applied corporate & industry analysis

The intent of this project is to encourage interchange between students and their mentors. Each student, in consultation with her or his mentor, will choose a company that the student will analyze in context of its primary industry. The company may be that ...

Description

This lecture covers the application of SWOT analysis in real business situations, focusing on defining the subject of analysis, geographical boundaries, and relevant competition. It also discusses the importance of argumentation, facts, and negotiation skills. A case study is presented, exploring IBM's decision to divest its PC business to Lenovo, highlighting the challenges faced and the strategic implications. The lecture concludes with key learnings on negotiation strategies, relationship building, and decision-making processes.

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Related concepts (24)

Argument

An argument is a series of sentences, statements or propositions some of which are called premises and one is the conclusion. The purpose of an argument is to give reasons for one's conclusion via justification, explanation, and/or persuasion. Arguments are intended to determine or show the degree of truth or acceptability of another statement called a conclusion. Arguments can be studied from three main perspectives: the logical, the dialectical and the rhetorical perspective.

Argumentation theory

Argumentation theory, or argumentation, is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic, dialectic, and rhetoric, argumentation theory includes the arts and sciences of civil debate, dialogue, conversation, and persuasion. It studies rules of inference, logic, and procedural rules in both artificial and real-world settings. Argumentation includes various forms of dialogue such as deliberation and negotiation which are concerned with collaborative decision-making procedures.

Argumentation scheme

In argumentation theory, an argumentation scheme or argument scheme is a template that represents a common type of argument used in ordinary conversation. Many different argumentation schemes have been identified. Each one has a name (for example, argument from effect to cause) and presents a type of connection between premises and a conclusion in an argument, and this connection is expressed as a rule of inference. Argumentation schemes can include inferences based on different types of reasoning—deductive, inductive, abductive, probabilistic, etc.

Argumentation framework

In artificial intelligence and related fields, an argumentation framework is a way to deal with contentious information and draw conclusions from it using formalized arguments. In an abstract argumentation framework, entry-level information is a set of abstract arguments that, for instance, represent data or a proposition. Conflicts between arguments are represented by a binary relation on the set of arguments. In concrete terms, you represent an argumentation framework with a directed graph such that the nodes are the arguments, and the arrows represent the attack relation.

Argument map

An argument map or argument diagram is a visual representation of the structure of an argument. An argument map typically includes all the key components of the argument, traditionally called the conclusion and the premises, also called contention and reasons. Argument maps can also show co-premises, objections, counterarguments, rebuttals, and lemmas. There are different styles of argument map but they are often functionally equivalent and represent an argument's individual claims and the relationships between them.

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