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Lecture

Market Opportunity Navigator: Practical Information

Description

This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to identify which markets to play in. Through a case study on Flyability, students learn how to assess market opportunities using the attractiveness map and agile focus dartboard.

In MOOC

Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Official source

Related concepts (4)

Entrepreneurship

Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values than simply economic ones. An entrepreneur is an individual who creates and/or invests in one or more businesses, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as "entrepreneurship".

Innovation

Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies.

Map

A map is a symbolic depiction emphasizing relationships between elements of some space, such as objects, regions, or themes. Many maps are static, fixed to paper or some other durable medium, while others are dynamic or interactive. Although most commonly used to depict geography, maps may represent any space, real or fictional, without regard to context or scale, such as in brain mapping, DNA mapping, or computer network topology mapping.

Cartographic design

Cartographic design or map design is the process of crafting the appearance of a map, applying the principles of design and knowledge of how maps are used to create a map that has both aesthetic appeal and practical function. It shares this dual goal with almost all forms of design; it also shares with other design, especially graphic design, the three skill sets of artistic talent, scientific reasoning, and technology. As a discipline, it integrates design, geography, and geographic information science.

Related lectures (3)

Market Opportunity Navigator: Evaluate Market Opportunities MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Presents the Market Opportunity Navigator tool for evaluating and mapping market opportunities to make informed decisions.

Agile Focus Strategy: Design & Considerations MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Discusses designing an agile focus strategy for innovators and entrepreneurs.

Market Opportunity Navigator: Evaluate Market Opportunities MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Introduces the Market Opportunity Navigator tool for evaluating and comparing market opportunities using the Attractiveness Map.