Lecture

Theory of Conversion: Influence and Consistency

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In course

HUM-240: The Psychology of social influence

Le cours aborde l'influence sociale qui s'exerce dans et entre les groupes. Les groupes jouent un rôle fondamental nos vies de tous les jours; ce cours fournit une compréhension du fonctionnement des groupes, des relations entre groupes et de l'impact des ...

Description

This lecture explores the theory of conversion by Moscovici, focusing on the possibility of minority influence through a long process, examining the concepts of incubation, validation, and individual change. It delves into studies by Moscovici, Lage & Naffrechoux, highlighting the challenges faced by minorities in influencing public opinion indirectly. The lecture also discusses the importance of consistency in influencing others, as well as the tactics used by minorities to achieve influence. Various experiments and manipulations are presented to illustrate the dynamics of social change and the role of consistency in the process.

Instructor

Fabrizio Butera

Teaching & PhD Courses Cooperation and environmental psychology HUM-317 This seminar addresses the formation, change and maintenance of individual and collective pro-environmental behaviors, as studied by environmental social psychology. In particular, we will focus on the role of coopération. L'(in)action pro-environnementale I HUM-420 This Social Psychology course examines the gap between intentions and behaviors, the barriers to individual and collective action, and the mo

Official source

Related concepts (29)

Social influence

Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

Public opinion

Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. The term originates from France, and first appeared in the 17th century, though writers had identified the importance of the opinion of the people long before this. Prior to the advent of mass media, public fora such as coffee houses and gentlemen's clubs were used as exchanges of opinion and some reputable locations had great influence.

Manipulation (psychology)

In psychology, manipulation is defined as subterfuge designed to influence or control another, usually in a manner which facilitates one's personal aims. The methods used distort or orient the interlocutor's perception of reality, in particular through seduction, suggestion, persuasion and non-voluntary or consensual submission. Definitions for the term vary in which behavior is specifically included, influenced by both culture and whether referring to the general population or used in clinical contexts.

Normative social influence

Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association. Normative social influence involves a change in behaviour that is deemed necessary in order to fit in a particular group.

Protected mode

In computing, protected mode, also called protected virtual address mode, is an operational mode of x86-compatible central processing units (CPUs). It allows system software to use features such as segmentation, virtual memory, paging and safe multi-tasking designed to increase an operating system's control over application software. When a processor that supports x86 protected mode is powered on, it begins executing instructions in real mode, in order to maintain backward compatibility with earlier x86 processors.

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