Lectures related to Market Opportunity Evaluation

Beyond Rationality: Behavioral Economics MOOC: Selected Topics on Discrete Choice

Delves into human decision-making beyond rationality, exploring concepts like the decoy effect.

Choice Models: Predicting Consumer Behavior

Explores choice models to predict consumer behavior and market shares.

Ingredients of choice theory MOOC: Introduction to Discrete Choice Models

Covers the theoretical foundations of choice theory and its key components for decision making.

Covers the theoretical foundations of choice theory, decision makers, alternatives, attributes, decision rules, utility, and behavioral assumptions.

Framing: Decision Making in Life-Threatening Scenarios

Explores decision-making under uncertainty and the impact of framing on choices.

Market Opportunity Navigator: Introduction MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Introduces the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.

Value Capture in a Nutshell: Launching New Ventures

Explores intellectual property, complementary assets, legal issues, pivoting, scaling, and organizational growth.

Choice Models: Predicting Consumer Behavior

Explores the use of choice models to predict consumer behavior in various contexts.

Crafting an Opportunity Exploitation Roadmap and Testing Your Market

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Agile Focus Strategy: Design and Implementation MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Presents the Market Opportunity Navigator for designing an agile focus strategy and addresses common questions on market selection.

Surprise, Curiosity and Reward: An Evolutionary Perspective

Explores the evolutionary perspective on surprise, curiosity, and reward, focusing on the role of primary and secondary reward signals.

Modeling Choice Behavior

Explores the significance of modeling choice behavior in transportation, marketing, health, and energy, emphasizing the importance of understanding individual decision-making.

Market Opportunity Navigator: Evaluate Market Opportunities MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.

Market Opportunity Navigator: Implications and Benefits MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Covers the implications and benefits of the Market Opportunity Navigator for innovators and entrepreneurs.

Market Opportunity Navigator: Generating Market Opportunities MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the Market Opportunity Navigator for innovators to identify market opportunities and prioritize strategic market entry.

Life Cycle Assessment Uncertainty

Explores the interpretation and limitations of Life Cycle Assessment, emphasizing the importance of addressing uncertainties to support decision-making.

Stated Preferences Methods

Explores Stated Preferences (SP) methods, choice models, and experimental design for predicting individual behavior and market demand.

Foundations of ICT: Decision Makers

Introduces the Foundations of ICT course, emphasizing the importance of understanding hidden costs.

Skyfall: Excerpt 1

Explores the tension of making quick decisions under pressure.

Market Opportunity Navigator: Evaluation MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.