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This lecture explores the concept of privacy, covering topics such as protecting private data, controlling information disclosure, and privacy paradigms like confidentiality, control, and practice. It delves into how companies collect and use personal data, the implications of privacy adversaries, and the legal frameworks such as the EU's GDPR and Switzerland's data protection laws. The discussion also includes the trustworthiness of data providers, the Snowden revelations, and the debate between security and privacy tradeoffs.