Lecture

Collaboration in Innovation: Stöckli and EPFL

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Description

This lecture discusses the successful collaboration between the EPFL and Stöckli Swiss Sports AG, focusing on how this partnership has fostered technological innovation within the company. The instructor highlights the importance of developing new products, emphasizing the need for specialists to assist in creating innovative concepts. The lecture outlines the process of product development, which can take from six months to two years, and stresses the significance of understanding user expectations to create satisfying solutions. Additionally, the instructor explains the financial aspects of their projects, mentioning the budget allocated for development research and the role of InnoSuisse in financing larger initiatives. This collaboration exemplifies how academic partnerships can enhance product development and drive sales growth in the sports industry.

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