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Lecture

Influence Manipulation in Search Engines

In course

CS-234: Technologies for democratic society

This course will offer students a broad but hands-on introduction to technologies of human self-organization. ...

Description

This lecture covers the topic of influence manipulation in search engines, focusing on techniques such as link farms, cloaking, and Google bombing. It also delves into the history and importance of scientific peer review, citation metrics, and the h-index in evaluating research impact.

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Instructors (2)

Verónica del Carmen Estrada Galiñanes

Bryan Alexander Ford

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Related concepts (32)

Impact factor

The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as indexed by Clarivate's Web of Science. As a journal-level metric, it is frequently used as a proxy for the relative importance of a journal within its field; journals with higher impact factor values are given the status of being more important, or carry more prestige in their respective fields, than those with lower values.

Author-level metrics

Author-level metrics are citation metrics that measure the bibliometric impact of individual authors, researchers, academics, and scholars. Many metrics have been developed that take into account varying numbers of factors (from only considering the total number of citations, to looking at their distribution across papers or journals using statistical or graph-theoretic principles). These quantitative comparisons between researchers are mostly done to distribute resources (such money and academic positions).

Citation index

A citation index is a kind of bibliographic index, an index of citations between publications, allowing the user to easily establish which later documents cite which earlier documents. A form of citation index is first found in 12th-century Hebrew religious literature. Legal citation indexes are found in the 18th century and were made popular by citators such as Shepard's Citations (1873).

Citation

A citation is a reference to a source. More precisely, a citation is an abbreviated alphanumeric expression embedded in the body of an intellectual work that denotes an entry in the bibliographic references section of the work for the purpose of acknowledging the relevance of the works of others to the topic of discussion at the spot where the citation appears. Generally, the combination of both the in-body citation and the bibliographic entry constitutes what is commonly thought of as a citation (whereas bibliographic entries by themselves are not).

Search engine

A search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.

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