Lectures related to Customer Marketing Strategies

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Sustainable Construction Materials: Reuse and Resell Strategy

Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.

Strategic Analysis of Air Transport Industry

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Entrepreneurial Marketing: Launching New Ventures MOOC: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

Crafting an Opportunity Exploitation Roadmap and Testing Your Market

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Identifying & Evaluating Business Opportunities MOOC: Launching New Ventures

Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.

Understanding Customers & Competition MOOC: Launching New Ventures

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation

Covers the evaluation of market opportunities for startups and firm growth options.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Go to Market Strategy Log in to Mediaspace to watch this video

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Entrepreneurial Marketing: Customer Needs & Competition Log in to Mediaspace to watch this video

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Developing Your Marketing Strategy Log in to Mediaspace to watch this video

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Healthy and Sustainable Kitchen Solutions Log in to Mediaspace to watch this video

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Ergonomics: Presentations Log in to Mediaspace to watch this video

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.