Marketing Plan: Strategy, Implementation, and Ethics

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Related lectures (36)

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Launching New Ventures: Market Entry and Market Penetration

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Launching New Ventures: In a Nutshell

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Understanding Customers & Competition MOOC: Launching New Ventures

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Pitch II: Teams 8-14 Log in to Mediaspace to watch this video

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Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

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Marketing Communication: Strategies and Challenges Log in to Mediaspace to watch this video

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Marketing Strategy Essentials Log in to Mediaspace to watch this video

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Final Pitches: Innovative Ventures & Feedback Solutions Log in to Mediaspace to watch this video

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Strategic Marketing & Technology Commercialization Log in to Mediaspace to watch this video

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Market Entry Strategies Log in to Mediaspace to watch this video

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Tactical Marketing: Execution Log in to Mediaspace to watch this video

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Marketing & market entry strategy: Part I Log in to Mediaspace to watch this video

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