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This lecture delves into the complexity of sustainability decision-making, emphasizing the three pillars of sustainability: environment, society, and economy. It explores the key aspects of social, economic, and environmental sustainability, highlighting the importance of stakeholder engagement and the concept of social entrepreneurship. The lecture also discusses the challenges and trade-offs involved in making development socially, economically, and environmentally sustainable, using case studies like hydropower dams in Brazil to illustrate these concepts.