Lectures related to Creating a Value Proposition

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

The Sustainable Business Model Canvas: The Customer MOOC: Technology Innovation for Sustainable Development

Explores customer segments, value proposition, and the triple bottom line.

Understanding Customers & Competition MOOC: Launching New Ventures

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Go to Market Strategy: Cereal Partners Worldwide

Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.

Value Proposition: Creation, Delivery, Capture

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Final Pitches: Innovative Ventures & Feedback Solutions Log in to Mediaspace to watch this video

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Marketing & market entry strategy: Part I Log in to Mediaspace to watch this video

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Final Pitch & Course Wrap-up Log in to Mediaspace to watch this video

Covers final pitch presentations of innovative ventures by student teams in an entrepreneurship course.

Business Model Innovation Log in to Mediaspace to watch this video

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Market Entry Strategy: Workshop Log in to Mediaspace to watch this video

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.