Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
Explores equity and fairness in international climate policy, analyzing CO2 emissions distribution and the challenges of country pledges under the UNFCCC process.
Explores cost modelling of materials, focusing on technical approaches, automotive case studies, and sustainability, emphasizing the importance of data quality and the impact of weight and emissions on OEMs.