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Lecture

Scaling Startup Operations

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Market research

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Business incubator

A business incubator is an organization that helps startup companies and individual entrepreneurs to develop their businesses by providing a fullscale range of services starting with management training and office space and ending with venture capital financing. The National Business Incubation Association (NBIA) defines business incubators as a catalyst tool for either regional or national economic development.

Antarctic ice sheet

The Antarctic ice sheet is one of the two polar ice caps of Earth. It covers about 98% of the Antarctic continent and is the largest single mass of ice on Earth, with an average thickness of over 2 kilometers. Separate to the Antarctic sea ice it covers an area of almost and contains of ice. A cubic kilometer of ice weighs approximately 0.92 metric gigatonnes, meaning that the ice sheet weighs about 24,380,000 gigatonnes. It holds approximately 61% of all fresh water on Earth, equivalent to about 58 meters of sea level rise if all the ice were above sea level.

Market timing

Market timing is the strategy of making buying or selling decisions of financial assets (often stocks) by attempting to predict future market price movements. The prediction may be based on an outlook of market or economic conditions resulting from technical or fundamental analysis. This is an investment strategy based on the outlook for an aggregate market rather than for a particular financial asset. The efficient-market hypothesis is an assumption that asset prices reflect all available information, meaning that it is theoretically impossible to systematically "beat the market.

Related concepts (24)