Interactive mediaInteractive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, , animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets. With the rise of decision-driven media, concerns surround the impacts of cybersecurity and societal distraction. Interactive media is a method of communication in which the output from the media comes from the input of the users.