Covers the fundamentals of entrepreneurship, including mindset, macroeconomics, self-employment vs. high-tech ventures, and origins of technology-driven startups.
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Covers the basics of entrepreneurial finance, including venture capital financing, funding sources, success stories, challenges faced by scientists, and the role of VCs in maximizing financial returns.
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
Explores Carbon Associates, a Swiss consulting company specializing in carbon strategy to reduce CO2 emissions, offering transparent services at a lower cost.